A Photographer’s Checklist Before Delivering Photos to a Client

1. Export consistently

Make sure all images in the gallery share the same style:

• Consistent color grading
• Same aspect ratio (unless you intentionally mix)
• Same resolution and sharpness level

Avoid mixing old exports with new edits. Your gallery should feel cohesive, just like your portfolio.

2. Group your work in a way clients understand

Clients don’t care about file names or your internal folder structure. They remember moments:

• Getting ready
• Ceremony
• Family photos
• Party

Use simple, emotional labels in your gallery. It helps clients relive the story, not navigate a file system.

3. Make it easy to open on any device

Your client might open the gallery on a phone, send it to a parent on a tablet, and later download on a laptop. An ideal gallery:

• Works well on mobile and desktop
• Does not require app installs
• Does not force account creation

If they need help just to open the photos, something is off.

4. Explain the next steps clearly

A short paragraph can completely change the client’s experience. For example:

• “You can download any image directly from the gallery.”
• “Please choose 30 favorites for your album using the heart icon.”
• “If you’d like prints, just send us the list of favorites.”

Don’t assume they know what to do. Guide them gently.

5. Protect privacy

Galleries should be private by default. People trust you with personal moments — treat them accordingly:

• Use private links
• Add a password if the session is sensitive
• Don’t publish galleries publicly without permission

A simple private client gallery is much better than a public social album for personal work.

6. Follow up after delivery

After sending the gallery, a short follow-up message goes a long way:

• “Did everything open and download correctly?”
• “Do you need help choosing your favorites?”
• “Would you like suggestions for prints or wall art?”

It shows that you care about their experience, not just the transaction.

Turning your checklist into a system

The real power comes when your checklist becomes a repeatable system. Using the same gallery structure, the same delivery message, and the same proofing method for every client keeps your work organized and reduces stress.

Platforms like Clickz are designed to support that system: grouped galleries, built-in downloads, and easy client selections in one place.